Yevgeniy Belorussov's Professional Portfolio

Business Analyst 06:2000 - 11:2001 Seattle	Product Marketing Manager 03:2004 - 01:2008 Seattle	Marketing Manager 01:2008 - 01:2009 Seattle

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Employment History

03:2009 - 07:2009 City of Redmond (Redmond, USA)

Marketing Manager

• Currently developing a marketing strategy, branding, online promotion, creation and management of HR recruiting services and training programs.

01:2009 - 03:2009 APA Company (Seattle, USA)

Market Strategy Consultant

• Developed an international marketing plan and branding strategy

01:2009 - 02:2009 Ivan's Auto Body (Tacoma, USA)

Marketing Consultant

• Directing online advertising and promotional marketing campaign. Ivan's Auto Body is an autotomotive repair company
• Developed a marketing plan and online strategy

12:2008 - 03:2009 Evolution Fitness (Seattle, USA)

Marketing Manager Consultant

• Advising and managing online advertising and promotional marketing campaign. Evolution is a health & fitness retailer
• Directly managing PPC advertising campaign. Developing company brand presence through social media outlets
• Creating promotional brochures. Collaborating with web design team to improve website SEO & usability

07:2008 - 01:2009 2020 Development Company (Seattle, USA)

Market Research Associate Consultant

• Conducted market research for USAID project focused on exports of building materials from Serbia to Eastern Europe and the Middle East. 2020DC is a consulting & development firm focused on international trade.
• Identified general movements, trends, statistics, current and potential importers, and market forecasting growth opportunities for the building materials industry.
• Presented market penetration strategy focused on trade associations, trade shows, and primary retail importers

01:2008 - Present Salon Tewl (Seattle, USA)

Marketing Manager Consultant

• As a marketing manager, was tapped to develop e-marketing plan. Tewl is a retailer of beauty products and services. Successfully generated strong sustained sales growth of 25%
• Conducted market analysis of consumer demographics and psychographics, developed marketing personas, sales growth estimates, and budgeting for advertising spend.
• Created and led online SEM paid advertising campaigns through the use of Google AdWords
• Instituted best SEO practices and techniques, keyword optimization, alternate website design, content development, multi-variant and A/B landing page testing to ensure higher web traffic and conversion to sales
• Enhanced brand equity and awareness by engaging communities through social networking 2.0 outlets
• Measured efficacy of marketing campaigns through Omniture, Coremetrics, and Google Analytics. Evaluated key metrics like CTR, CPC, CPM, CPA, bounce rate, conversions, and marketing ROI

01:2008 - 04:2008 Chempoint.com (Seattle, USA)

Financial Analyst Intern

• Ensured the proper financial analysis of bank and cash flow statements aimed at minimizing or eliminating finacial discrepancies and identifying more efficient ways for the collection of funds by AR
• Limited corporate exposure to tax liability by conducting tax audit of customer accounts and records
• Achieved goals of finance and accounting cross-functional team on processes pertaining to data warehousing, mining, reporting, analytics, and project management

03:2004 - 01:2008 Compuvest.com (Seattle, USA)

Product Manager, Computer Hardware & Consumer Electronics

• Planned and managed over 200 product lines across 35 major brands. The scope of the market segments managed under this portfolio of products was valued at over $25 million in annual sales. Compuvest is an e-commerce firm founded in 1996.
• Developed both distinct and comprehensive online marketing strategies for retail and OEM markets
• Managed product lifecycle development and web analytics using Omniture and Coremetrics
• Implemented affiliate marketing programs by cooperating with external business partners and trade portals
• Nurtured existing supplier relationships through purchase contract negotiations and mutual business agreements
• Performed market research of industry trends, attended trade shows, and acted as key company PR figure

01:2003 - 03:2004 Compuvest.com (Seattle, USA)

Senior Account Executive, B2B & Government Sales

• Successfully managed national and international B2B accounts by generating recurrent high volume sales up to $250k each annually. Proactively acquired new accounts through best practices and with a sense of urgency
• Introduced & managed a complimentary sales distribution channel on eBay up to $30k monthly
• Devised efficient processes for account & order fulfillment boosting work performance by 15%. Devised intuitive & alluring sales & marketing techniques improving sales department performance & motivation. Trained new sales staff

06:2000: - 11:2001 T-Mobile.com (Seattle, USA)

Business Analyst, Project Management, Mobile Handset Features

• Spearheaded tactics for the actualization of process development goals aimed at improving data integrity
• Carefully scrutinized and redesigned processes for the resolution of issues relating to billing and adding mobile handset features. Educated a large outsourcing firm of new processes in order to boost workflow performance
• Created and maintained key performance indicators, survey tools, and analysis of process changes
• Provided monthly reports for assessing data integrity, analytics, and presentation of results to management

1999 - 2000 CompUSA.com (Seattle, USA)

Sales Representative

• Computer hardware retail sales

1998 - 1999 Circuit City (Seattle, USA)

Sales Representative

• Consumer electronics retail sales

Education

2006 - 2008 University of Washington (Seattle, USA)

BBA Bachelor of Arts Business Administration

• Concentration in Marketing, Finance, and Entrepreneurship
• Competed in the 2008 Student Entrepreneurship Business Plan Competition
• Self-funded education through scholarships and working full-time

2001 - 2005, 2009+ Bellevue Community College (Seattle, USA)

DTA AA Associate Arts Business Administration
AA Associate Arts General Studies

• Currently studying part-time for BS in Bioengineering
• Completed general college coursework and prerequisites for undergraduate studies in business administration
• Achieved college progress on a full-time and part-time basis concurrently while maintaining a busy full-time work schedule

1999 - 2001 Eastlake High School (Seattle, USA)

High School Diploma

• Participated in advanced studies of college coursework through the Bellevue Community College Running Start program
• Running Start is a program created to allow high school juniors and seniors to enroll in college courses on a tuition-free basis
• Achieved recognition and acceptance into the advanced placement (AP) program for college-level coursework in English and U.S. History
• The advanced placement program is a cooperative educational endeavor between secondary (high) schools and colleges and universities

Copyright © 2009 Yevgeniy Belorussov. All rights reserved